ABOUT

Trending is the last page before tacky…

We hear the words blogger and influencer bandied around a lot. The fashion industry is no longer solely governed by magazine or newspaper editors– today’s catwalk front rows are peppered with a mix of journalists, stylists and celebrities – and those that fit somewhere in-between.

While the internet has infinite space, there’s not much out there outlining the distinctions between each role and who decides what is (or isn’t) considered fashionable. As you may have read, the birth of these new players has caused tension among the industry (although this is waning), but in an ever-changing fashion world there is, of course, room for all. Confusingly, there are a lot of overlaps, but allow us to break it down…

Blogger

The easiest way of describing a blogger is someone who is known primarily for their website – it might be photo-based like Tommy Ton or The Sartorialist – or written, such as Susannah Lau of Style Bubble or Chiara Ferragni of The Blonde Salad. When they first emerged over a decade ago, it marked a huge milestone in terms of democratising the fashion industry. Fashion bloggers have a point of view, a certain taste and a unique way of presenting and documenting fashion – whether visual or written.